At LUSCA, we have always known that philanthropy would be an integral part of our mission. We also knew that the focus of our efforts would be women.
FGM most often refers to the partial or total removal of a woman’s external genitalia, however, it can also encompass other injuries to the area.
More than 200 million girls and women alive today in 30 different countries have been victims of this horrifying practice.
FGM has no health benefits and is rooted in gender inequality and discrimination. It occurs for non-medical reasons and usually against the will of the girl or woman in question.
FGM is a violation of human rights and leads to a multitude of health problems.
Women are at the center of everything we do. They are the driving force of our company and inspire our entire business. So when it came time to decide where we wanted to channel our earnings, we knew it had to be towards a cause that helped women around the globe. That’s how we decided to direct our charitable efforts to end Female Genital Mutilation (FGM).
While progress to end FGM has been made, it’s not happening fast enough. To eliminate FGM by 2030, we would need to magnify existing efforts by 10². By donating a percentage of our sales to the charities below, we hope to accelerate these endeavors and finally eradicate FGM.
1(World Health Organization, 2020) 2 (UNICEF, 2019)
ORGANIZATIONS WE SUPPORT
Founded by supermodel Waris Dirie—who is herself a victim of FGM—this organization strives to educate the world about this issue, while also offering support to those who have suffered from these inhumane practices.
Focusing on the countries in Africa where FGM is still common practice, this charity aims to create a world where every girl and woman is guaranteed a safe and healthy life.
Representing 32 organizations across Europe, this network connects grassroots communities with non-government groups to ensure a continual EU response to ending FGM.
Founded by a group of English midwives and their friends, this organization works to eliminate FGM within the Pokot community of Kenya.
Based in the United Kingdom, this organization focuses its efforts on rehabilitation, helping those affected by FGM, as well as girls and women who may be at future risk.