At LUSCA, we have always known that philanthropy would be an integral part of our mission. We also knew that the focus of our efforts would be women.
Women are at the center of everything we do. They are the driving force of our company and inspire our entire business. So when it came time to decide where we wanted to channel our earnings, we knew it had to be towards a cause that helped women around the globe. That’s how we decided to direct our charitable efforts to end Female Genital Mutilation (FGM).
FGM most often refers to the partial or total removal of a woman’s external genitalia, however, it can also encompass other injuries to the area.
More than 200 million girls and women alive today in 30 different countries have been victims of this horrifying practice.
FGM has no health benefits and is rooted in gender inequality and discrimination. It occurs for non-medical reasons and usually against the will of the girl or woman in question.
FGM is a violation of human rights and leads to a multitude of health problems.
While progress to end FGM has been made, it’s not happening fast enough. To eliminate FGM by 2030, we would need to magnify existing efforts by 10². By donating a percentage of our sales to the charities below, we hope to accelerate these endeavors and finally eradicate FGM.
1(World Health Organization, 2020) 2 (UNICEF, 2019)
Organizations We Support
Desert Flower Foundation
Founded by supermodel Waris Dirie—who is herself a victim of FGM—this organization strives to educate the world about this issue, while also offering support to those who have suffered from these inhumane practices.LEARN MORE
28 Too Many
Focusing on the countries in Africa where FGM is still common practice, this charity aims to create a world where every girl and woman is guaranteed a safe and healthy life.LEARN MORE
End FGM European Network
Representing 32 organizations across Europe, this network connects grassroots communities with non-government groups to ensure a continual EU response to ending FGM.LEARN MORE
Founded by a group of English midwives and their friends, this organization works to eliminate FGM within the Pokot community of Kenya.LEARN MORE
FGM National Clinic Group
Based in the United Kingdom, this organization focuses its efforts on rehabilitation, helping those affected by FGM, as well as girls and women who may be at future risk.LEARN MORE